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NEW YORK, NY: Accenture, technology services and outsourcing company releases the results of their study done to identify the hot trends in the driven which is getting more and more driven by softwares. The study concludes that all companies need to rethink its potential and reinvent itself by changing the way they design, build and use applications. Adoption of newer operating models that enables business and IT to jointly develop software to enter new markets, reach new customers and drive new growth can also play an important role in boosting business growth.