In the developing markets, growth in the home improvement industry is likely to continue as baby boomers use higher disposable incomes to upgrade to bigger homes, purchase more second homes, remodel and repair existing homes. In recent years, the home improvement market has also benefitted from low mortgage rates that have maintained demand even withthe prevailing weak economic conditions.
Electronic media plays a vital role in driving the home improvement products market. A growing stable of home remodeling and repair television programsare transforming more viewers into active buyers of these products and services.But to sustain growth in a highly competitive home improvement market, retailers must have a compelling online presence.
Headquartered in Charlotte, NorthCarolina, MicroD Inc. has beentransforming the online presence of leading manufacturers and retailers for 20 years.The company has supported its clients growth by providing a wide rangeof web-based solutions; including turnkey Website Solutions, EDI, Product Data Management, Digital Catalogs, Extranet Portal, Managed Services, eCommerce, Room Planner, iPadMobile App for Sales Repsand other integrated backend services.These solutions empower furniture and furnishings companies to improve their online visibility and increase sales by making online shopping a more pleasurable experience for consumers.
With the advent of new technologies in the early 2000s, MicroD President and CEO Manoj Nigam recognizedthe need for Electronic Data Interchange (EDI) in the industry. To seize the opportunity, MicroD combined EDI and electronic catalogue creation to create what has been a game-changing achievement for MicroD.
Further leveraging the integration of these technologies, MicroD launched an innovative new online showroom solution in 2009.According to Mr. Nigam, “We use this technology to create proactive websites that compel consumers to visit our clients’ stores and generate better qualified shopper traffic. These front-end ecommerce solutions combined with our EDI backbone, we are uniquely qualified to get results for our clients.”
Continuing the innovation, MicroD introduced the iPreVuewholesale app for the iPadin 2012. Sales reps use this mobile sales tool to represent their casegoods and upholstery product catalogs through any version of the Apple iPad. The app’s high-resolution images and merchandising features utilize exclusive MicroDePreVuefabric and finish draping tools and advanced visualization capabilities consistent with those found on the company’s world-class ePiphany websites. This one of a kind appprovides ordering capabilities for both standard and highly configurable custom products. These and other MicroD breakthroughs have forever changed the visual merchandising and product configuration capabilities in the Industry.
Having started operations with four employees and less than 1,000 square feet of office space in 1993, MicroD todayhas over 70 employees located in its Charlotte headquarters and Hickory, North Carolina customer support, sales, services and product development office.Overall, thecompany fields a global staff of about 100 with additional offices in India and the Czech Republic.