A Continued Shift Toward SaaS Solution

Mark Wilson, CEO & Founder, TermSync
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Mark Wilson, CEO & Founder, TermSync

What significant changes did the enterprise software industry witness in 2013? What did these changes mean to vendors and customers?
The industry continues to see a shift towards more software-as-a-service solution. 2013 is the first year that in my opinion companies look for and expect SaaS solutions more than traditional software. SaaS has been growing for a number of years but this past year is the first one in my experience that I'd say it definitely overtook traditional software in terms of new purchases.  

What are some of the changes you had anticipated would happen in 2013 but did not happen?
We have seen more and more companies put a focus on what's best for their customer.  By that I mean, companies factoring in their end customer while making enterprise software purchase decisions, even if the particular application does not directly affect the customer.  Everyone claims to do it, but usually it is lip service.  I see more and more companies actually putting resources towards this customer-centric approach and take action rather than just talking about the customer.  All of that being said, it is not nearly as fast as I would expect.

Can you paint us how the landscape for enterprise software will change in 2014? What are some of the broader trends you are closely watching?
I think we'll see a continued shift toward SaaS solutions, even more of a focus on mobile and tables, a continued focus on the customer, and finally B2B software building in better user experiences which have been around in consumer applications for a few years. 

How will vendors and customers spending change in 2014 for the enterprise software industry? What makes you think customers will be buying more/less?
I expect continued growth in SaaS products because of the lower up front costs, more predictability, and continuous feature updates.  For our space, companies will spend more because they have to. Their customers expectations are increasing and companies need to keep up or get left behind. 

What's in store for your company in 2014?
We will continue to innovate in our core areas but also look for more collaboration opportunities. Businesses expect products that integrate and work seamlessly together.  This requires companies to build products that work with other applications.  It creates challenges but also some very large opportunities. 

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